Primavera is designed to be a sophisticated and stylish footwear and accessories brand, primarily catering to the growing fashion needs of the male and female modern working executives. Primavera offers the finest quality and most comfortable shoe without compromising on styling and designs.

Primavera targets both the feminine and masculine world of Professionals, Managers, and Executives , offering them a varied and stylish collection of shoes and accessories made to be the ideal completion for their business and leisure outfits.

The word Primavera, as a translation of "spring", recalls the positive vibes of this season – joy, renewal, rebirth, comfort – which perfectly suit the footwear brand and add value to it.

Prima: Meaning "first", it delivers a sense of originality and excellence.

Vera: It carries the idea of authenticity, quality and credibility.